Objective
During the pandemic, launch a series of public service announcements featuring parents, bloggers, and mental health experts providing strategies for parents to help manage what games their kids play, and for how long, by emphasizing the ESRB’s age ratings and tools.
Role
I was the lead on campaign planning, influencer coordination, video production, promotion, paid/earned media, and analytics/KPI reporting.
Result
The campaign successfully delivered a seven-part video series featuring nine different influencers from the family gaming space. The series was launched alongside an announcement blog post and across multiple social channels. It overachieved on benchmarks with 10m impressions and 840k video views.
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