Objective
Alongside Emmy award-winning host Elizabeth Vargas, the objective for Heart of the Matter is to provide celebrity guests the opportunity to share their personal, candid stories about addiction. It offers a space to open up about substance use and mental health, to share the ways in which people are shifting their narrative, and to support the cause of ending addiction in our country.
Role
I was the lead product manager of the podcast and worked directly with Elizabeth Vargas and Partnership's high profile guests. I was in charge of pitching, coordinating, producing, releasing, and post-release support for each episode. I directed my team of producers, copywriters, editors, designers, social media managers, and public relations to manage end-to-end production of the podcast.
Result
The Heart of the Matter podcast was one of the most successful projects at the organization. It consistently engaged the target audience through the website and social media, achieved 4.8 stars on Apple, and remains one of the top-ranking US mental health podcasts. Guests included Matthew Perry, Patricia Heaton, Kristen Johnson, Zachary Levi, Darren Waller, Cheryl Burke, Captain Lee Rosbach, and others.
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