Objective
Implement a full redesign of the outdated ESRB app for iOS and Android to include a fresh design, new major features, new pages, updated search functionality, and advanced analytics.
Secondary objective is to create an animated explainer video announcing the ESRB app and outlining its features.
Deadline for both objectives: Two weeks.
Role
I was the lead on both the app development and video production. For the former, I coordinated with the agency partner and managed the project timeline, UI/UX design, features implementation, coordination between the internal IT team and external team, rapid QA and bug testing, and the app release itself.
For the latter, I worked with the wonderful Piehole team to manage planning, storyboarding, narration, animation, editing, stakeholder approval, and release.
Result
Both the app and the explainer video were successfully completed by the deadline. The app included all of the major features and pages. Mobile app downloads, users, and pageviews all increased after launch and the app maintains a 4.3 average rating on Google Play and the App Store.
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